The Business of the FIFA World Cup by Simon Chadwick 9780367640200 Brand New

  
The Business of the FIFA World Cup by Simon Chadwick 9780367640200 (Hardback, 2022). The FIFA World Cup is arguably the biggest sporting event on earth. It examines all the key issues and debates which surround the tournament, from governance and corruption to security and the media, and looks closely at the technical processes that create the event, from planning and finance to marketing and fan engagement. Analysis of the Women's World Cup is also embedded in every chapter, and the book also considers the significance of World Cup tournaments at age-group level. No sport business or management course is complete without some discussion of the FIFA World Cup, so this book is essential reading for any student, researcher or sport business professional looking to fully understand global sport business today.

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1. Format: Hardback
2. Author: Simon Chadwick
3. Language: English
4. Imprint: Routledge
5. Publication Country: GB
6. Country/Region of Manufacture: United Kingdom
7. Book Title: The Business of the FIFA World Cup
8. Pagination: 276
9. Width: 156mm
10. Height: 234mm
11. Weight: 671g
12. Publication Year: 2022
13. Publisher: Taylor & Francis Ltd
14. Brand: Taylor & Francis Ltd
15. Publication Name: Taylor & Francis Ltd
16. Modified Item: No
17. ISBN: 9780367640200