The Business of the FIFA World Cup by Simon Chadwick 9780367640200 Brand New
The Business of the FIFA World Cup by Simon Chadwick 9780367640200 (Hardback, 2022). The FIFA World Cup is arguably the biggest sporting event on earth. It examines all the key issues and debates which surround the tournament, from governance and corruption to security and the media, and looks closely at the technical processes that create the event, from planning and finance to marketing and fan engagement. Analysis of the Women's World Cup is also embedded in every chapter, and the book also considers the significance of World Cup tournaments at age-group level. No sport business or management course is complete without some discussion of the FIFA World Cup, so this book is essential reading for any student, researcher or sport business professional looking to fully understand global sport business today.
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- Format: Hardback
- Author: Simon Chadwick
- Language: English
- Imprint: Routledge
- Publication Country: GB
- Country/Region of Manufacture: United Kingdom
- Book Title: The Business of the FIFA World Cup
- Pagination: 276
- Width: 156mm
- Height: 234mm
- Weight: 671g
- Publication Year: 2022
- Publisher: Taylor & Francis Ltd
- Brand: Taylor & Francis Ltd
- Publication Name: Taylor & Francis Ltd
- Modified Item: No
- ISBN: 9780367640200